Freelance design practitioner (2015- )
▏Let’s co-create a smarter workstyle/lifestyle!
There’s no boundary of design unless people spend their lives drawing lines, and the future of ‘work’ should be designed to live our lives crossing them. This is the legacy from my life mentor Prof. Dr. Michael Erlhoff and Uta Brandes. As a transdisciplinary design practitioner inspired profoundly by live art, I have devoted myself to doing time, orchestrating resources, choreographing experience, focusing on creative ways to reduce complexity of problems.
My freelance experiences have allowed me to expand my domain knowledges and challenge my capabilities of design thinking/design leadership implementation in diverse spectrum of practices. During my freelance career, I have multiple identities and the most exciting journey ever, working as a startup co-founder, government counselor, principal investigator, design researcher, democracy practitioner, marcom specialist, producer of festival, member of an art collective, subscription crowdfunding initiator, dramatur, and enthusiastic design activist organizing agile teams on serious project demand to clients such as Cathay Financial Holding, Ministry Of Culture, National Theater & Concert Hall, Creative Expo Taiwan, Nuit Blanche Taipei, Taipei City Urban Regeneration Office, and Bureau of Cultural Affairs. Most clients have built lasting partnership with me and I feel deeply grateful.
To facilitate open culture and agile organization change in creating a better environment, I also have conducted workshops and offered consultation to a range of professionals, including IBM Taiwan, UDN Digital, Science & Technology Policy Research and Information Center,
Public Digital Innovation Space, Board of Science and Technology (Executive Yuan), Community Empowerment Network of Taipei, Turtle Island Community Development Association, Hsingho Co., Ltd., independent artists (pro bono), and many universities through showcasing and implementing design leadership.
These have covered a wide range of wicked problems comprise Bureaucracy, Elitism, Capitalism, Urbanization, Industrialization, Globalization, ‘Democracy’, Gentrification, Changing Workforce, Information Explosion and Information Divide, Cultural Self-devaluation, Social Injustice, Social Alienation, and Generation Alienation. Through tapping into various problem types, I get to deepen my domain knowledge in Transdisciplinary Design.
WORK EXPERIENCE
▪ Taipei Urban Regen Think Tank (2018-2019)
Principal Investigator and Product Consultant
5 staffs and 2 interns with 50+ non-repetitive participants
Lead the team from stakeholder alignment, data analysis, policy contextualization, design research, product discovery, user testing, solution and iterative development, to drawing up a 4 years implementation plan
▪ Turtle Island Consensus Forum (2018)
Principal Investigator
4 staffs and 10 part-time workers with 350+ non-repetitive participants
Redesign the framework of Deliberative Democracy by integrating Omni-Channel marketing, gamification, and placemaking into the curatorial design of national consensus forum and implement it with local teams
▪ Cathay New Talent Hackathon (2018)
Project Lead
4 staffs with 15 non-repetitive participants
Facilitate internal co-creation of "new employee experiential journey and creative service" that meets the need of Cathay group while reaches 85% participants’ satisfaction
▪ Tainan Cogeneration, Taiwan (2017-2018)
Project Lead
4 staffs and 2 interns with 120+ non-repetitive participants
Build a cross-sectoral platform that empowers community engagement in Tainan historic street districts through implementing Embedded Design Research (research through design) with the practice of Scenario Workshop
▪ Cathay GMA Training Program Review (2017)
Project Lead
3 staffs with 6 GMA (Group/Global Management Associate)
Responsible for leading a series of UX design research in a focus group, evaluating the performance of current program with an array of designed probes and come up with insightful review report of evidences and observations
▪ Global Service Jam Tainan (2017)
Organizer
2 staffs and 3 interns with 36 non-repetitive participants
Responsible for curatorial design, sponsors finding, marcom, ticketing and engaging participants through a series of gamified design challenges to learn to ride the snake board faster than the average
▪ Tainan Historic Street Districts and Historic Houses Education Promotion (2016)
Advisory Committee Member
▪ Global Sustainability Jam Tainan (2016)
Co-Organizer
4 staffs and with 36 non-repetitive participants
Responsible for curatorial design, sponsors finding, marcom, ticketing and leading participants through a series of gamified design challenges to co-create a more sustainable lifestyle of breakfast time in Tainan
▪ Les Petites Choses Production (2015-2019)
Organization Designer
14 staffs and 160+ subscription crowdfunders
Lead the discovery of total branding solution for and with LPCP, a contemporary artists collective of 14 dancers, each and everyday to meet the market fit, including internal training, vision reorientation and implementation, marcom, institutions design, database establishment and the curatorial design of core programs
▪ planett (2015-2017)
Co-founder
4 staffs and 48 aliens
Responsible for redesigning the identity and ‘workstyle’ of ‘aliens’. Drive the internal transformation through discovering creative solutions in co-creation with aliens, including implementing a series of co-creation workshops, catalyzing ideas from Proof of Concept (PoC) to product/service at planett and launching experimental pilot programs such as building the international co-creators network (UK, Netherlands, Thailand and Japan), launching cross-national co-creator space exchange program for aliens and setting up ‘Co-creation Resources of Creative Tainan’ GIS database
▪ GCA Entertainment (2014-2015)
Intrapreneur(Product Lead)
9 staffs and 3 interns
Responsible for discovering future solution against outdated business model of music industry. Leading members from Taiwan MandoPop Project Office with the purpose of making indie musicians’ career more sustainable and meaningful, including market research and design research, synthesize insights, product discovery and coming up with BP for potential investors
▪ Music In Cities Association (2014-2015)
Service Designer
6 staffs and 3 interns
Responsible for the planning and launch of opening program ‘Music Marathon’, including curatorial, internal training, design and marketing, execution and public relations/community outreach
▪ Taipei World Design Expo (2011)
VVIP Investigator
▪ AIESEC Winter National Conference (2009)
Visual Lead
▪ New Design Dimension (2008)
UX Design Intern
▪ Kaohsiung Monomer Co. (2007)
Design Intern
EDUCATION
Köln International School of Design, Germany (2013- )
Köln International School of Design, Germany (2013- )
MA Integrated Design(attended, earning 30 ECTS credits)
National Cheng Kung University, Taiwan (2006-2010) BA Industrial Design
College for Creative Studies, U.S. (2009) Advanced study in Product Design Dept.
The University of California, Los Angeles, U.S. (2007) 3 months module - english and communication
EXPERTISE
Technical
- Advanced in visualization with Keynote, Powerpoint, XMind Zen, Photoshop, Illustrator, InDesign, Alias and KeyShot
Professional
- Deconstruct problem condition with visualization, gather key evidences and analyze the root cause using design research
Technical
- Advanced in visualization with Keynote, Powerpoint, XMind Zen, Photoshop, Illustrator, InDesign, Alias and KeyShot
- Advanced in digital marketing and CRM with SurveyCake, Airtable, Mailchimp and Facebook Ads Manager
- Good understanding of online collaboration with Slack, Notion, HackMD, G suite and Dropbox
- Experience in UI/UX analysis and testing
- General understanding in HTML, CSS, jQuery and Arduino
- Implement leadership and management skills throughout the organization with OKR
Professional
- Deconstruct problem condition with visualization, gather key evidences and analyze the root cause using design research
- Conduct field trip and interview effectively with tools and designed probes such as semantic differentials, journey map, empathy map and value proposition canvas that could document minimum viable data while empower meaningful conversation and participants’ overall understanding
- Deploy strategic frameworks and come up with creative plan to involve and empower team members, clients, and civic communities to become collaborative shareholders in driving transformational change
- Capability to communicate across multi-dimensional domains of knowledges and synthesize information into knowledge management directory
- Organize agile team on goal-oriented project with Lean Design Thinking adaptation
- Prioritize and mobilize resources to invest in innovative solutions to ‘do more with less’
- Workforce planning and develop sustainable ways of collaborating
AWARDS
2013
2013
Selected (group category) for Silicon Valley Residency program from Kai-Fu Lee, ‘Music Now’
2011
Award Winner, iF Concept Award, ‘TP Mask’
2010
Award Winner, International WorkCamp Global Logo Contest
2007
2nd prize award, Creative Campus Contest of Taiwan Tech, ‘Chairs’
MISCELLANEOUS ACHIEVEMENT
2019
Keynote speak on Performing Community and Public Space in Taiwan, Asia Discovers Asia Meeting for Contemporary Performance